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struck a satellite deal with Sony for Rs 8 crore, besides music rights to T series for Rs 2 crore.
Experts believe acceptance of such Prada Bags Price Range movies can embolden Bollywood to make more such subjects.
She is the new hero of Hindi cinema. With Bollywood's recent success in movies that have central themes based on women, actresses have started to command fees that only artists donning the hero used to customarily charge in Hindi filmdom.
Similarly, Viacom 18 Motion Picture's Kahaani, which did not have any hot selling hero, collected Rs 58 crore, while No One Killed Jessica, based on the case of the 1999 murder of Delhi based model Jessica Lal, banked solely on Rani Mukerji and, again, Vidya Balan (who starred in The Dirty Picture).
The year 2012 13 will see the release of over six women oriented films.
Hindi cinema's top actresses have finally broken the glass ceiling. With women centric films doing well, leading ladies are being paid at par with their Burberry Bag Brown
"Bollywood is now coming of age. There is a more contemporary portrayal of women," he notes.
Most trade analysts also suggest that the new age heroines are willing to try out "difficult" roles to justify their price.
Trade analysts are not surprised that Kareena is the one who managed to pull this off. Her box office track record has been impressive.
"Similarly, Katrina not only worked on her language delivery, but did a challenging role in Rajneeti.
the pie. "These movies are performing well at the box office," according to Suniel Wadhwa, an independent film distributor. "Their returns are high as well."
Priyanka Chopra took a huge risk in doing a film like 7 Khoon Maaf, while Kareena is all set to play a schizophrenic actress in Heroine."
A senior UTV official says a spurt in multiplexes has made it conducive of late to make movies for an urbane audience.
As an industry official points out, "She will now be joining the exclusive club of superstars like Shah Rukh Khan, Aamir Khan, Salman Khan and Akshay Kumar who earn big through film rights."
But with women oriented movies fetching revenues around Rs 50 80 crore, producers are willing to give them their share of Burberry Purse Gold
"Vidya Balan accepted an unconventional role in Kahaani," points out film trade analyst Taran Adarsh.
These include Aiya (starring Mukerji), Vikram Bhatt's 3D movie Dangerous Ishq, Preity Zinta's Love in Paris, Madhur Bhandarkar's Heroine and the Sridevi starrer English Vinglish.
For instance, producer Ekta Kapoor's The Dirty Picture fetched Rs 80 crore. What's more, before the movie released on December 2 last year, Kapoor had already sold her film to distributors Kundan Thadani's A A Films for a reported Rs 19 crore and Burberry Canterbury Tote Black
Produced by UTV, the Raj Kumar Gupta directed film collected Rs 35 crore.
"When we released Jessica, we saw Rani and Vidya as two heroes, rather than taking the film as banking on a women oriented theme."
Priyanka Get Fatter Pay Cheques
There are a host of progressive filmmakers (such as Madhu Bhandarkar and Bhardwaj) who have shown the way with Chandini Bar, Fashion, Dor, Aisha, Lajja, Chameli, We are Family, Corporate, and, now, the Kareena Kapoor starrer Heroine. Madhur Bhandarkar and Kareena Kapoor on the sets of Heroine
Take Kareena Kapoor, for instance. For her forthcoming film Heroine, the 31 year old will become the first actress in the industry to get a share in profits.
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