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Popular online music streaming service Saavn (South Asian Audio Video Network), which launched its digital and mobile advertisement platform called Impact in India in December 2012, claims that currently the service contributes about 80 per cent of the company's overall revenue.
The company further adds that there are about 50 major brand advertisers such as Vodafone, Pepsi, Samsung, Chevrolet, Hewlett Packard, Bose, Verizon and Western Union that are currently working with Saavn in India, along with US and Canada.
Saavn claims that its service boasts of more than 10.5 million unique listeners in India and overseas, and the platform will enable brands to identify, connect and engage better with users on web and mobile.
"Music has always been of Mens Burberry Zip Wallet
tremendous interest to brands as a way to create positive associations to their products and services. Historically, digital has been avoided because of rampant piracy and the risk of exposing brand assets in illegal environments. As a legitimate digital music service, Saavn's Impact model has created a premium environment for brands to effectively engage consumers' point of passion around music. Given the value we have created for these advertisers, we are excited to see them work with us as recurring clients," Bhat adds.
Recently, Saavn had announced that it will partner Shazam to allow Indian listeners to discover new artists via Shazam's music identification mobile app in conjunction with Burberry Business Card Holder
Commenting on the various measuring metrics used by Impact to measure a brand's effective ad, Bhat says that fundamentally, traditional online advertising models like CPM (cost per mille) and CPA (cost per acquisition) are not aligned with brands looking Burberry Wallet Look Alike
Speaking to afaqs! about the uptake of the advertising service among Indian brands, Vinodh Bhat, CEO and co founder, Saavn says that since the launch in December 2012, the agency and brand community has accepted the Impact model because of its many benefits as compared to the traditional display models as well as other forms of traditional advertising media such as television, radio and out of home.
"When our team created this model, we decided to align around this core concept. We charge on the basis of the number of unique users we are reaching out in a day and it's a fixed daily rate by country," he informs.
Saavn's Impact currently caters to 50 major advertisers in India
Saavn's library of over 1 million South Asian songs. Saavn is available in Gujarati, Hindi, Marathi, Tamil and Telugu and last year, it added an English language version of the service.
to reach and engage.
US based Saavn, which delivers licensed Bollywood, Indian and regional South Asian music, had launched Impact to provide advertisers access to all advertising units on the Saavn website and mobile apps.
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