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resell or exploit any material on the Website for any commercial purposes.
This is the first campaign by the organisation and aims to engage with people through social media and a series of on ground initiatives.
his/her laptop, iPad, phone or any other device using a password provided to the driver of the cab. Hundred vehicles equipped with the facility have been launched for the initiative.
Huawei and Airtel offer free Wi
The brand has also bought advertising space both inside and outside the cabs. The creative is designed by Interactive Bees. Airtel is providing the service free of cost to promote its high speed 3G internet services. Huawei Devices aims to engage nearly one lakh people by the end of the campaign, at an estimated cost of about Rs 10 lakh.
Huawei Devices has over 65 per cent share in the data card market in India. In FY 2012 13, the company sold 3.5 4 million dongles in India. The company produces a range of Wi Fi data cards priced at different costs.
Speaking about the idea behind the campaign, Anand Narang, director, marketing, Huawei Devices India, says, "Our idea has two parts, one to clear people's doubts that our dongle/data cards can be used not just with a laptop but can be plugged to a switchboard at home, to a cigarette lighter in a car, gaming devices and other things; and secondly, it Burberry Bag Baby
Huawei's E355 device was launched six months ago and is priced at Rs 2,900 in the retail market. The company claims that it is cost efficient as it has the Wi Fi capability which allows multiple users. The user can also switch operators depending upon their requirement of internet plans. The company claims it to be the first of its kind device sold in India.
Talking about the marketing challenges that Huawei Devices faces for E355, Narang says, "We have three challenges placement, proposition and creation of an innovative strategy. Firstly, how to get it placed in the retail stores so that people have access to it. Many retailers find it costly without actually realising its benefits. Secondly, communicating to people that the device enables five users at a time to use the Internet, making it a much better product than usual data cards and thirdly, designing an innovative strategy such as the Easy Cab campaign where we can engage with as many people as possible."
enables multiple users, unlike the usual data cards that allow single users."
Huawei has placed its device, Wi Fi data card E355, in the cigarette lighter of the cabs, using an adapter. Internet services can be accessed by any traveller on Burberry Phone Case Uk
Huawei has partnered with Flipkart to make the product available in more than 200 cities and towns. Other online channels selling E355 data card are Homeshop18, Snapdeal and Tradus, along with 2,000 offline stores. The Huawei dongle is also available at select Airtel retail stores.
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